LOOP - Leadership Object Oriented Programs

Mastering the Art of PPC with Google AdWords in 2018

LOOP-Leadership & Object Oriented Programs.

Date: JAN 27,2018
Time: 2:00 PM
Location: LOOP-Leadership & Object Oriented Programs.

Description:

Digital Marketing is the Tool of every business in the Era of Technology. Digital Marketing is the key to every successful business. LOOP – Leadership & Object-Oriented Programs providing the opportunity to get the Right Path towards your Digital Business.
LOOP – Leadership & Object-Oriented Programs Going to arrange the One Day Training Workshop on “Mastering the art PPC with Google AdWords in 2018”.It’s a good chance for all girls and guys to understand the right approach towards your Digital Business through Digital Marketing. It’s Professional Training for both SMEs and Corporate to train them in Digital Marketing According to the Latest Trends and Tools.
*****************************
Here is the Complete Plan and Content Outline for Professional Training.
Introduction –
What is Digital Marketing?
Branches of Digital Marketing
Introduction to PPC & Adwords
PPC vs SEO – Differentiation with examples
Why PPC is Important?
———————-
Exploring Adwords :
Adwords in Detail.
Metrices
Understanding Different Campaign Types
———————
Campaign Setup :
Campaign Setup on Adwords Search Network
Campaign Setup on Adwords Display Network
Campaign Setup on Youtube
Campaign Setup for App
How to Setup Conversion Tracking On Adwords?
Sample Campaign Type Structure
——————-
Ads :
How to Write or Design Ads?
Character Limit and other details.
——————-
Adwords Ads Extensions :
Understanding all extensions in details
Tutorial – How to Setup?
Examples
——————-
Budgeting and Bidding :
Bidding Strategies
CPC – CPM and other types
Bidding Strategies for devices, languages, locations, timings, and keywords.
——————-
Keyword Research
Introduction to Keyword Research in PPC
Different Keyword Match Types
Understanding Consumer Buying Cycle with Each Keyword
——————–
Competitor analysis :
Importance of Competitor Analysis
How to do Competitor Analysis?
Stealing and understanding their data?
——————–
Quality Score :
Understanding & Introduction to Adwords Quality Score Terminology
Relation of Quality Score and CPC
——————–
Tweaking and Optimizing :
Best Practises
Different Tweaking techniques
——————–
Auditing & Re-Marketing :
How to do FULL Audit of PPC Campaign?
How to do Re-Marketing?
____________________
Why You Need This Training
If you want to be Google Certified
If you want to learn how to run online advertising campaigns across the globe and locally for yourself and companies
Google is the worlds largest search engine and most visited website
Google display network is the main network used by publishers across the globe to display ads on their websites, you can learn how You can advertise on different sites
******************************
Tea/Coffee and Refreshments will Serve Throughout the Session.
Certificates will be Provided to all Participants.

Event Gallery.

Scroll to top