Professional Sales & Marketing Automation with AI: Expert in GoHighLevel (GHL)

About Course

1. Executive Summary

This intensive, one-month certification program is designed to bridge the gap between basic CRM knowledge and advanced Sales and marketing automation expertise.This Professional Program provides a structured, deep-dive curriculum into the world’s fastest-growing agency platform. By combining theoretical understanding with practical, scenario-based assignments, this course ensures participants are not just “users” of the software, but “architects” of business growth.

2. Main Objective

To equip participants with the technical mastery required to build, manage, and scale end-to-end marketing ecosystems using GoHighLevel. The goal is to transform beginners into job-ready implementation specialists capable of automating complex business processes, managing client accounts, and deploying full-stack marketing funnels.

3. Target Audience

This program is specifically tailored for:

Digital Marketing Agency Owners: Who want to migrate to GHL to reduce software costs and increase client retention.
Freelancers & VAs: Looking to offer high-ticket “Tech Stack” and “Automation” services.
Sales Professionals: Who need to master pipeline management and automated follow-up systems.
Entrepreneurs: Who wish to self-manage their business automation and remove reliance on expensive third-party developers.

4. Key Learning Outcomes

By the end of this training, participants will be able to:

Architect Systems: Set up and configure secure, scalable Sub-Accounts for any business niche.
Build Funnels: Design high-converting landing pages, surveys, and membership areas.
Master Automation: Create complex Workflows involving branching logic, AI conversations, and database reactivation.
Integrate Tools: Connect GHL with external platforms using Webhooks, Zapier, and native integrations.

Monetize Skills: Package these skills into sellable services (SaaS or Service-based).

Full-Stack Agency Configuration Complete.
Account Setup: Learn how to set up agency and sub-accounts from scratch,
Team & Security Management: Master the art of managing user permissions, staff roles, and security protocols to protect your data.
SaaS & Snapshot Deployment: Discover how to clone your best work using "Snapshots" to set up new clients in minutes, not days.
Visual Workflow Building: Stop sending manual emails. You will learn to build complex "If/Else" automations that nurture leads, book appointments, and follow up based on exactly how a lead interacts with your business.
Database Reactivation: Learn the specific "gold mining" strategies to wake up old, dead lead lists and turn them into new revenue without spending a dollar on ads.
AI-Powered Response Systems: Configure "Conversation AI" to act as a 24/7 appointment setter that answers FAQs and books calls while you sleep.3.
Funnel & Website Engineering High-Converting Page Design: Master the drag-and-drop builder to create stunning landing pages, VSLs (Video Sales Letters), and full websites that load fast and rank well.
Logic-Based Forms & Surveys: Create smart forms that qualify leads automatically sending "bad" leads to a nurture sequence and "good" leads directly to your calendar.
Membership Portals: Learn how to host courses and digital products directly inside GHL, saving you the cost of tools like Kajabi or Teachable.
Sales Pipeline & CRM Mastery Visual Pipeline Management: Move leads through a visual sales journey (e.g., New Lead $\to$ Booking $\to$ Sold) and automate the status changes so no opportunity ever slips through the cracks.
Unified Inbox Management: Manage conversations from Email, SMS, Facebook Messenger, Instagram DM, and WhatsApp all from one single screen.
Calendar & Booking Automation: Set up complex "Round Robin" calendars for teams or simple booking links for yourself, complete with automated reminders to reduce no-shows.
Business Integration & MonetizationPayment & Invoicing: Integrate Stripe and PayPal to send proposals, contracts, and invoices that get paid instantly.
Reputation Management: Automate the process of getting 5-star Google Reviews to boost local SEO and credibility.
Third-Party Integrations: Learn how to use Webhooks and Zapier to connect GHL to virtually any other software on the planet.

Course Content

Module 1: The GHL Ecosystem & Agency Configuration

Module 2: CRM, Pipelines & Contact Management

Module 3: Calendars & Appointment Automation

Module 4: Funnels & Website Design

Module 5: Data Capture & Logic

Module 6: Memberships & Course Hosting

Module 7: Workflow Basics & Triggers

Module 8: Advanced Logic & Database Reactivation

Module 9: Artificial Intelligence (AI) Integration

Module 10: Social Media & Reputation Management

Module 11: Payments & Third-Party Integrations

Module 12: SaaS Mode, Snapshots & Final Review

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