SEO Master Workshop – Your Secret Sauce to Google Algorithm

April 28, 2018

2:30 pm - 7:00 pm

Search engine optimization is nowadays more important than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the potential it creates for every business. In addition, it is a great way to increase the quality of the websites by making them user- friendly, faster and easier to navigate.
LOOP (Leadership & Object Oriented Programs) has arranged a platform for students, beginners, professionals, newbies and for anyone who wants to learn about what actually and really SEO is about?
Read the content outline given below to get convinced!

Our Trainer for this event is Mr. Ali Raza
He is the Leading Blogger in Pakistan enlisted in Top 10 Bloggers of Pakistan. He is an Expert Digital Marker.

Here is his Introduction in his own Words:
“This is Ali Raza. I like to call myself an Internet Entrepreneur who converts visitors into customers; A Google & Microsoft Advertising Professional with years of experience in Internet Marketing, Social Media, and Blogging.

Currently, I’m a Director at Agha’s International Pvt Ltd, Running a Google Partner Digital Marketing Agency and doing Blogging.

A little about me is that I have done BBA (Hons. Marketing and Media Majors) From LSE (Lahore School of Economics) and officially certified advertising professional from Google and Microsoft”.

CASE STUDY: How I ranked in top 10 for a keyword with 40K Monthly Searches in 3 months?

  • Introduction to SEO in 2018
  • Why SEO?
  • SEO vs PPC
  • Understanding Different SEO Metrics
  • Introduction to Keyword Research
  • How to Do Keyword Research?
  • Finding Low Competition Keywords.
  • How to Write SEO Friendly Content?
  • Introduction to On Page SEO
  • Writing for Humans.
  • On-Page SEO vs Off-Page SEO
  • Impact of On-Page SEO for Rankings.
  • What is Off Page SEO?
  • Impact of Off-Page SEO for Rankings.
  • What are BackLinks?
  • What are Social Signals?
  • What is Domain Authority and Page Authority?
  • What is CF and TF?


  • How to do Link Diversification?
  • Discussion on Web 2.0
  • Expired Domains
  • Forum Back Links
  • Blog Comments
  • Q & A Websites.
  • Guest Posting
  • PDF & DOC Links
  • Press Releases
  • Social Signals.
  • Formulating Complete Backlinks Plan [Samples Included]
  • What are SEO Friendly URL’s and Domains?
  • What is User Experience?
  • Relationship of User Experience and SEO
  • How to check your website experience on all devices?


  • Panda
  • Penguin
  • Hummingbird
  • Pigeon
  • Fixing Broken Links.
  • Website Loading Time and Tools to reduce it.
  • SSL Certificate and it’s importance.


  • Importance of Competitor Analysis
  • How to do Competitor Analysis?
  • Stealing and understanding their backlinks and other strategies

This is not the first time we are arranging the training workshop with Mr. Ali Raza. In past 3 years, we had held 3 success events. Click the events title to view details:

Mastering the Art of PPC with Google AdWords in 2018

Digital Marketing Growth and Optimization Workshop

Digital Marketing for Startups & SMEs

Training fee: Rs. 2000

Bank Details

LOOP(Leadership & Object Oriented Programs)
Account #: 0416007000003248
Faysal Bank Limited

Easypaisa Details

CNIC# 35202-9843741-5 
Mobile: 0331 4353994
Name: Adnan Khalid

Send your Receipt

After Deposit your fee please email your Receipt to our Official Page: LOOP – Leadership & Object Oriented Programs
Email us:
We will email you your Registration ID after approval of your Fee Submission Status.


Mastering the Art of PPC with Google AdWords in 2018 Certificate

(A successfully passed training workshop with Ali Raza on January 27, 2018)

Event Location – Ambassador Hotel Lahore

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